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Founder's Message

Hello Lovelies,

Welcome to our website! Cocoa Bloom marks a new, exciting chapter for me as an Entrepreneur, and I’m so excited to share this journey with you!

Having enjoyed a career as a Makeup Artist and Beauty Educator that’s spanned more than 25 years, I can’t remember a time when there wasn’t music playing in the backdrop (whether to inspire my creativity, calm my nerves or help make an interactive environment for my students).

As a teen and young adult (in the ’80s & ’90s), Hip hop; Soul; R&B (and the influences of Soca & Reggae – from my Caribbean parents), were the playlists surrounding my everyday life.

Memories of my past are always linked to songs: Slow dancing as a teenager to Ready For the World’s, “Tonight”; or lying on my bed sniveling to Jodeci’s, Cry For You (after an argument with an Ex).

Weaving that love of music into Cocoa Bloom feels like a natural fit. I can’t think of a better way to pay homage to the songs that accompanied me throughout different stages of my life.

By way of integrating music into our brand, I hope to create a connection with other Beauty Enthusiasts beyond the obvious interest in makeup; this way truly feels organic. Some of you will have shared similar memories of Old Skool music, while others may have more recently developed an appreciation for the genre; it doesn’t matter, at Cocoa Bloom, we’re all Beauty Fam!

Our mission is to address the targeted issues of maturing POC who want a brand that recognizes that Our skin concerns extend beyond the mainstream industry’s fixation on wrinkles. Our community deals with dark spots (from hyperpigmentation and melasma); nasolabial folds (deep creases on either sides of the mouth); hollowness under the eyes (in addition to dark circles) and multi- tonal lips. We need products formulated to counteract these factors, in shades that are specially suited to enhance our skin tones.

Cocoa Bloom isn’t here to sell you cute products mirroring the latest trend, we strive to provide solutions to your beauty pain points. I understand the struggle, because I’m a card-carrying member of the Gen-X Tribe; you best believe I’m all in for this beauty goal: “Looking and feeling like I’m Livin’ My Best Life – All day, Erry day!”. Our products aim to help you manifest that ideal with ease and a touch of nostalgic humour. =)

Together we’ll sail through the hiccups of maturing, with beauty that works beyond the surface to keep our inner, “youthful vibe” on point!

Oh, and before I forget…make sure to check out our Blog, where you’ll find lots of Pro- Artistry tips. We want to help you confidently put your best face forward, and make tailored choices that compliment your personal beauty routine and style.

On behalf of myself and the rest of the Cocoa Bloom Beauty Team, we thank you for your support and ask that you please spread the word to your friends & family about our brand (because it takes a village).

Wishing you positivity, good health and abundant blessings!

Your Artist,

Thea Mitchell.
Founder

Cocoa Bloom Beauty Corp.

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